As a specialist in cosmetic dermatology and Founder of the RIVERBANKS CLINIC in Bedfordshire – United Kingdom, The Montebury asked DR. RAVI JAIN for his advice on the daily facial routine that every man should follow in order to look after his skin.

The resulting article is available to download on PDF below, and features ranges available from the Riverbanks Clinic online shop, as well as great advice from Dr Jain.

PDF Link: TheMonteburyMagazine_January2010_FacialDiscipline

Despite the financial pressures brought about by the recession, it seems that patients are still keen to keep up their beauty regime with regular doses of Botox as a top UK clinic reveals it was the most popular treatment of 2009.

Bookings for Botox-type treatments including Azzalure® and Botox® were up 43% compared to 2008 at the multi-award winning Riverbanks Clinic in Harpenden, with other common treatments such as Fillers, used to treat fine lines in the face increasing by 11% as well as the demand for Skin Care prescriptions rising by 26%.

Dr Jain, Medical Director at Riverbanks Clinic believes that their latest figures reflect a rising trend and a new breed of patient who puts skin health as their top priority, recognising that a less invasive but more frequent maintenance programme of treatments can provide much better, long term results.

“Many patients are now beginning to see the real benefits of combining good skin care with regular maintenance treatments for creating a long lasting, natural and radiant appearance. I’ve been telling patients for years that less is more when it comes to cosmetic treatments and the true mark of success is not when friends and family say ‘Wow you look great, whose your surgeon’, but ‘Wow you look so well, have you been on holiday? If administered correctly, Botox and fillers are an ideal way to make subtle changes to the face whilst retaining a natural look,” says Dr Jain.

Botox is the most popular name for botulinum toxin A, however there are a number of brands currently on offer at clinics including Dysport, Vistabel as well as the British derived Azzalure. All work in the same way, by blocking the signal from the nerve to the muscle and each surgeon tends to have their preferred brands of Botox.

However, Dr Jain is keen to remind people looking to invest in cosmetic treatments in 2010 that beauty isn’t just skin deep, but requires improvements in other areas too such as from maintaining a health diet and exercising regularly to really maximise results. According to the multi-award winning specialist, the two most important beauty tips for achieving soft, supple and revitalised skin are usually the ones that are forgotten by the majority of patients.

“Botox and Fillers can only go so far and patients must always remember to keep hydrated if they want to achieve the very best from their treatments and skin care routines. Many are surprised to learn that the skin requires more hydration in the winter because the combination of indoor heating and cold weather can dry out the skin. Also, everyone should be wearing sun cream everyday, both in winter and the summer, a minimum of SPF30 should be worn come rain or shine, even in the snow, to prevent harmful rays from damaging the skin’s surface. The less damaged the skin is, the less work we need to do,” says Dr Jain.

ENDS

Notes to Editor

The multi award-winning Riverbanks Clinic is one of the UK’s leading clinics for non-surgical cosmetic and dermatological treatments. The prestigious Riverbanks Clinic helps men and women to turn back the clock, with the help of the very latest safe, non-surgical, highly effective anti-aging skin treatments. The clinic also specialises in treating skin problems such as acne and Roseaca. The most popular treatments offered by Riverbanks Clinic include Vaser Lipo, Botox, Dermal Fillers, Sculptra, Smartlipo, Smartxide DOT Laser and Accent Radiofrequency.

For more information visit www.riverbanksclinic.co.uk

Dr Ravi Jain is available for press interviews, articles and features. For further details, hi-res images or to arrange an interview with Dr Jain, please contact Amy Larman on 01603 283 463 or email press@riverbanksclinic.co.uk.

If you read Women & Home and Top Sante, you may have caught Dr Ravi Jain talking about ‘beauty snags’ and stretchmarks this month – we can’t reproduce the articles here unfortunately, so you’ll have to buy your own copy!

Dr Ravi also featured in an online article from AOL Living, talking as part of their “Top 10 Embarrassing Problems” feature – click here to read it now.