Despite the financial pressures brought about by the recession, it seems that patients are still keen to keep up their beauty regime with regular doses of Botox as a top UK clinic reveals it was the most popular treatment of 2009.

Bookings for Botox-type treatments including Azzalure® and Botox® were up 43% compared to 2008 at the multi-award winning Riverbanks Clinic in Harpenden, with other common treatments such as Fillers, used to treat fine lines in the face increasing by 11% as well as the demand for Skin Care prescriptions rising by 26%.

Dr Jain, Medical Director at Riverbanks Clinic believes that their latest figures reflect a rising trend and a new breed of patient who puts skin health as their top priority, recognising that a less invasive but more frequent maintenance programme of treatments can provide much better, long term results.

“Many patients are now beginning to see the real benefits of combining good skin care with regular maintenance treatments for creating a long lasting, natural and radiant appearance. I’ve been telling patients for years that less is more when it comes to cosmetic treatments and the true mark of success is not when friends and family say ‘Wow you look great, whose your surgeon’, but ‘Wow you look so well, have you been on holiday? If administered correctly, Botox and fillers are an ideal way to make subtle changes to the face whilst retaining a natural look,” says Dr Jain.  Read more... (613 words, estimated 2:27 mins reading time)